28 March 2015

Sweden’s new appeal: No to cancer

The Swedish Cancer Society has recently launched the appeal ”No to cancer” in order to gather all forces fighting against cancer. The number of people to get diagnosed with cancer is rapidly increasing. In Sweden the number of registered cases has now passed 60 000 per annum, to be taken in relation with 50 000 just ten years ago.


The Swedish Cancer Society has recently launched the appeal ”No to cancer” in order to gather all forces fighting against cancer.
 
The number of people to get diagnosed with cancer is rapidly increasing. In Sweden the number of registered cases has now passed 60 000 per annum, to be taken in relation with 50 000 just ten years ago.
 
In connection with this, The Swedish Cancer Society has taken on a considerate call to fight cancer and has started an appeal – No to cancer. This is a call for all Swedes to stand behind – No to cancer, in any kind and way.
 
– More people become ill with cancer and we want to turn the trend. However, we need support from the public in order to reverse this trend and this is something anyone can take part in, says Secretary General Stefan Bergh.
 
There are many ways to say No to cancer. You can give a gift to research. Other ways are to stand behind some of our main statements, such as No to tobacco being displayed in shops, or to spread information on how you can avoid getting cancer.
 
– We all have a reason to say No to cancer. One of three get a cancer diagnosis during their lifetime and many more are affected as a relative. Our wish is to involve as many as possible, says Stefan Bergh. 
 
The campaign also means that this year, The Swedish Cancer Society will hand out more money to research than ever before, 430 MSEK. We also want to spread information with a film about lifestyle changes that can prevent cancer. 

On World Cancer Day, February 4th, the campaign took off and was spread in a number of ways, such as commercials with persons ill with cancer, relatives telling their story and researchers informing about their work. In connection with this, the hashtag #nejtillcancer (no to cancer) was spread in social media. The idea is that No to cancer will go on for many years in reoccurring campaigns, sponsor engagements and that No is integrated in The Swedish Cancer Society’s statements.
 
The reason the word No is the symbol for the appeal is that we want to make a clear standpoint, bearing both passion and initiative.
 
A single person cannot choose to avoid getting cancer by saying No. 
 
– But together, No to cancer can make a change. Every contribution to No to cancer, either it’s a gift to research, taking a standpoint or choosing how you live, is important, ends Stefan Bergh.
Hanna Odelfors
 
Click here to go to the campaign site.
 
Our manifest – No to cancer:
We will beat cancer. That’s impossible you might say. Not at all, we say. But how will it be done? In what timeframe, will it be soon? Can we do it by ourselves? The answer is No. More humans than ever before are detected with cancer. Every third person in Sweden get cancer sometime during their lifetime and many more relatives are affected.
 
We are convinced that together we can turn the trend so fewer will get cancer and more persons will survive. This will involve many and the demands are high. Time and money.  Researchers and donors.  Engagement, courage and tireless will. But impossible? No.
 
Now is the time for your No. For those who fight cancer today, for those who will suffer tomorrow and for those who are no longer with us. Say No to lung cancer. No to breast cancer. No to prostate cancer. No to all kinds of cancer. We all have a reason to say No.
 


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